Fashion & Product AI Workflows, SaaS & Web Engineering
Originally established as the digital wing of VR Events (Cape Town’s 360° filming and production house), Forj pivoted in early 2023 into a dedicated software and AI studio. Headquartered in Cape Town, we engineer custom AI fashion & product staging workflows, live SaaS platforms like TenderSam and StockKeyworder, media automation tooling, and custom web applications for clients across South Africa and internationally.
The Four Engineering Pillars
Forj operates at the intersection of generative AI, software development, cloud web infrastructure, and spatial media. Explore our four primary practice areas below.
Fashion & Product AI Workflows
We solve the most expensive bottleneck in fashion e-commerce and physical product retail: traditional studio photoshoots. By engineering custom vector extraction and scene synthesis pipelines, Forj enables apparel brands, jewelry labels, and physical goods manufacturers to render raw flat-lays or prototype captures seamlessly across diverse AI models and consistent studio settings.
Key Technical Features:
- ▶ Vector Indexing & Isolation: High-precision extraction of fabric textures, stitching, and product geometry from flat-lays.
- ▶ Consistent Model Synthesis: Map garments across varied AI models, poses, and backgrounds without drape distortion.
- ▶ 80%+ Budget & Speed Efficiency: Produce seasonal lookbooks and e-commerce catalogs in days instead of weeks.
SaaS Platform Engineering
We don’t just build software for clients; we conceptualize, engineer, launch, and scale commercial SaaS platforms in-house. Our live flagship applications—TenderSam (AI procurement and bid proposal partner) and StockKeyworder (AI photo culling and agency metadata generator)—demonstrate our ability to build high-availability, multi-tenant cloud applications.
SaaS Platform Capabilities:
- ▶ Multi-Tenant Architecture: Isolated data layers, user role management, and tier subscription controls.
- ▶ Payment & Billing Engines: Native integrations with Stripe, PayFast, and automated billing hooks.
- ▶ High-Availability Cloud Execution: Serverless microservices, GPU worker queues, and real-time processing APIs.
Website Development
Forj builds high-performance, responsive websites and full-stack web applications tailored for speed, search engine visibility (SEO), and conversion. From custom React single-page web applications to interactive WebGL 3D canvases, headless CMS setups (WordPress, Sanity), and cloud deployment architectures on AWS, Vercel, and Cloudflare.
Development Engineering Stack:
- ▶ Full-Stack Web Applications: Modern JavaScript/TypeScript, React, Node.js, and serverless backends.
- ▶ High Core Web Vitals & Technical SEO: Optimized load speeds, clean semantic code, and Schema JSON-LD.
- ▶ Interactive WebGL & CMS Embeds: Three.js 3D web canvases and integrations with WordPress or Shopify.
Custom Workflows & AI Agents
We architect bespoke automation pipelines that eliminate repetitive operational bottlenecks. By deploying autonomous AI agents, multi-channel social media schedulers, web scraping pipelines, and synthetic voice/media engines, we help organizations automate complex business logic and batch content creation.
Automation System Scope:
- ▶ Autonomous AI Agents: Task-driven LLM orchestration for automated research, extraction, and synthesis.
- ▶ Social Media Schedulers: White-label content queueing, batch image generation, and multi-channel posting.
- ▶ Synthetic Media Engines: Voice generation, custom video rendering pipelines, and background worker queues.
Live Software Platforms
Proof of execution. Explore our live SaaS applications built entirely by Forj—featuring both product media overviews and live interactive browser-native demo embeds.
TenderSam — AI Bid Partner
Turns complex RFQs, RFPs, and ITTs into winning proposals. Meet Sam: they read the brief, match your brand portfolio credentials, and draft the structured proposal while your team focuses on high-level strategy.
Core Platform Features:
- ▶ Automated Brief & RFQ Analysis
- ▶ Brand Credential & Capability Matching
- ▶ Rapid Winning Proposal Draft Generation
StockKeyworder & Metadata Engine
AI keyword generator and photo-culling tool engineered for stock photographers, media agencies, and content studios. Titles, keywords, and culls thousands of frames in minutes before exporting agency-ready CSVs for Shutterstock, Adobe Stock, Getty, and Alamy.
Core Platform Features:
- ▶ Focus, Noise & Quality QC Scoring
- ▶ 25-50 Ranked SEO Keywords & Titles
- ▶ CSV Export & Agency Metadata Integration
360° VR Tours & Interactive 3D Showcase
Built on VR Events’ core production foundation in Cape Town. Click any card in the 3D ring below to explore interactive modules.